A journey of a thousand miles must begin with a single step. Or more appropriately, a blog with a thousand blogs must begin with a single blog. And this is that blog — so let us take the first step and introduce ourselves.
Old North Collective has big plans to take the world by storm, and (to mix metaphors) we’re ready to make our grand entrance. We are a group of creative professionals with a variety of skills, life experiences and insights that we’re confident will produce work that makes heads turn. “Old North” is a reference to North Carolina’s nick-name as the “Old North State,” and “Collective” is the best way to describe the company’s collaborative environment.
Our founder, Alex Zachman, is a man of mystery with a rich and varied background. He has found success everywhere from the barracks to the board room. You may see his beard, his camera and his focus on style and assume he is a creative with an eye for aesthetics. He is. But if you knew of his science background, his work in politics or his time serving in the U.S. Army, you may assume he is a results-oriented man of discipline. And he is.
The company brings this same balance of left brain and right brain to our own identity. While we thrive on art, inspiration and intuition in order to create the right branding and design, it is all backed with hours of in-depth research, statistics and analysis, and it’s executed according to the terms and schedule agreed upon.
Alex has gathered an accomplished cast of characters around him who each fulfill an important function for Old North Collective, whether photography,videography, strategy, advertising, design or copywriting. As a “collective,” we are all working together to get the job done. Stay tuned to see what all that will be…
Just some random musings from our merry band of creatives.