Advertising has always been a battle for the eyes and attention of those most likely to buy your products, but with so many ways to reach people now, especially online, being able to master this apparent chaos will give you a major advantage over your competition.
Original custom content is important because it reaches the exact person you need to reach, in the way you need to reach them with the message you need to reach them with, and gets them to take the desired action, maybe buying your product or service, donating to your nonprofit or voting for your campaign for dog catcher.
Images, whether photographs or videos, have a special power to reach people. The cliche that a picture is worth a thousand words exists for a reason. Think how many words a video, which is just many images strung together, is worth. This is why a larger and larger portion of advertising content, about 35%, is video content. It’s also about one-third of all time spent online in general and 80% of web traffic.
But regardless of the medium used, creating content that people would choose to consume and share on their own initiative is vital. No more do you have a captive audience that HAS to sit through your advertisements in order to get back to their show. Now you need them to CHOOSE to interact with them — and that takes a pretty targeted, customized approach.
Original custom content is targeted at exactly the person you want to reach and does so in a way that gets them hitting the like, share and subscribe button. Even if they don’t buy your product or donate to your cause that day, they are now consumers of your brand. Mastering this process is part art, part science but entirely necessary for success in a world with untold numbers of stimuli battling for even the briefest moment of every person’s attention.
Just some random musings from our merry band of creatives.